Research • Branding • UI/UX Design • Prototype • Mockup •
Satchelese
Joined as a design intern, the core challenge was to design a concept tote line that transforms standard canvas accessories into storytelling canvases.
Time
6 weeks
Role
Product Designer
Collaborations
Founders, Sewing Operators, Sales & Marketing
Introduction & Project Overview
Satchelese is an experimental sustainable fashion house exploring how daily carry accessories can double as portable emotional expressions. Joining as a design intern, the core challenge was to design a concept tote line that transforms standard canvas accessories into storytelling canvases for modern youth, balancing minimalist aesthetics with uplifting typography.
The Challenge & Objectives
Emotional Resonance: Create text-and-illustration graphics that instantly connect with the user’s mood and daily optimism.
Sustainable Integration: Maintain a clean, eco-conscious aesthetic that fits high-street fashion trends.
Visual Balance: Combine soft, organic typography with warm, sun-inspired iconography without cluttering the canvas layout.
Ideation & Concept Exploration
The design process began with deep exploration into contemporary affirmations and how visual metaphors like flora and sunlight translate onto structured fabric.
Concept 1: Minimalist Verse: Focused on delicate sans-serif and cursive font pairings with corner graphic framing.
Concept 2: Solar Motif: Explored radial patterns, sunflower geometries, and warm summer palettes to evoke positivity.
Concept 3: Abstract Organic: Utilized asymmetrical shapes and grounding earth tones to give a modern, artistic edge.
What?
Why are you looking at my tote bag? oh yeah it's quite hot!!
This tote bag has nothing to do with you
This tote bag gives a vibe - the items inside this tote bag is none of your business
Just Like That - Grocery Bag
A grocery bag is something that everyone carries everywhere, this was quite challenging to design
Just Like That - tote bag
Just like that allows one to take any arbitrary decision
The Outcomes
0
complaints regarding print wear and tear.
3x users
stated they bought the tote specifically for the quote
25%
increase in social media shares
Brand Identity & Final Solution
